No, AI writers are not replacing content writers. The increasing popularity of using artificial intelligence in creating content and marketing online has worried many wordsmiths, content creators, and human writers. They are sweating now, thinking about losing their content writing jobs and livelihoods. However, the scenario is not that.
Changing landscape of content creation
With the advent of AI (artificial intelligence), the landscape of content creation has undergone significant changes. AI writers have become more efficient, rapid, powerful, versatile, accurate, and accessible. Writing meaningful and relevant content is now a few clicks or commands away from anyone seeking AI writing. AI is empowering people to generate content within a minute in an artificial way, taking information and data from different sources.
AI content writing tools are good enough for bulk content generation, SEO content writing, social media caption creation, and script writing. In spite of that, AI writers have some limitations and boundaries that cannot challenge and replace human writers.
Why AI writers cannot replace human content creators.
AI content writing tools use artificial intelligence to generate content, taking those from different sources. These only follow algorithm commands to analyse data, identify and study patterns, and make collective decisions to perform a task and enable machines to do so for learning and generating content and providing solutions for different problems. AI does these through various techniques like machine learning and deep learning.
As the name AI suggests, it uses artificial intelligence. There is no room for emotion and human feeling. Therefore, it suffers from the lack of a proper fusion of the heart and brain. This is why AI is not good for creative writing, interesting storytelling, investigative writing, and emotional intelligence-driven writing. Here, the importance of a human writer comes in. Therefore, AI is not a complete replacement for a human writer. AI content creation is plastic, not esemplastic. It is artificial, not natural. It has no organic development.
Both AI writers and human content creators have some advantages and limitations as well.
Advantages of AI Writers
AI content creation is more powerful, versatile, quick, and accessible.
AI writing is popular for:
Speed, versatility, and scalability
AI can produce large volumes of visual and textual content speedily.
Efficient and cost-effective
This is good for companies with low budgets. Companies that cannot afford a human content writer can use AI writing tools to produce content quickly and efficiently.
Free from errors
AI can write correctly without the risk of manual mistakes such as typos, grammatical errors, spelling mistakes, etc.
Consistency, coherence, and accountability
This can keep tone, style, and structure uniform. Uniformity and coherence are the two important advantages of AI writing.
Availability
AI writers are available 24*7. You can create content anytime around the clock with no risk of writer’s block or downtime.
Content creation through data-driven analysis
As AI writes from data-driven analysis, based on your given commands, it can optimise content mathematically and instantly with your given keywords and trendy keyphrases.
Multilingual writing capabilities
AI can write and translate content in many languages quickly.
No production cost
Free AI tools produce content with no charges for the same.
Disadvantages or limitations of AI writers
Lacks deep understanding, originality or emotional resonance
AI-written content lacks emotional feeling, thinking, and deep understanding. It does not truly “understand” topics or subject matters as a human does.
Repetition of styles and patterns
AI can repeat the same writing style and patterns. It is incapable of bringing many variations.
Generates content from surface-level information.
Lack of deep understanding and emotional resonance produces superficial-level content. It reflects the shallow knowledge of a content creator.
Limitation of creation
AI produces generic, superficial, formulaic, and repetitive content. It lacks creativity, emotional connection, and emotional intelligence.
Suffers from factual inaccuracy
AI can produce outdated content that is full of inadequate and incorrect content.
Ethical issues
Mistakenly, AI can produce biased, unethical, and inappropriate content.
Advantages of human content creators
Creative and original
Human writers use both heart and brain during writing or creating content. The fusion of intellect and emotion makes content creative, organic, purposeful, and original.
Emotional connection
The chance of unification of sensibility is higher. Human content writers can produce engaging content, corresponding feelings, and thinking at the time of writing on a topic.
Better audience engagement
Human writers better understand the feelings, emotions, likes, desires, loathing, and abhorrence of their target audiences. This is why they can write persuasive copy for better audience engagement.
Better critical and analytical power
Human content developers assess, analyze, and synthesize a subject matter and represent it according to their audience choices.
Ethical and moral judgment
They can handle and avoid sensitive or controversial issues and information while developing content.
Flexibility and adaptability
They can represent matters in the preferred styles and patterns of their target audiences. Moreover, they can switch styles and formats anytime to make a matter creative and easily understandable.
Coherence and contextual
Human content writers can write uniformly.
Brainstorming and super judgement power
Human writers are blessed with super judgment power, original thinking capacities, and brainstorming qualities. They can weigh and consider many things before presenting those in textual forms. These make content refined and delicate. Human writing can avoid the risk of biases, partiality, and confusion.
Limitations of human content writer
Production at low scale
Human writers could not produce large volumes of content instantly.
Time-consuming and slower output
To develop high-quality content, human writers need much time. Manual writing output is slower.
Downtime and writer’s block
Human writers have downtime and mental states like writer’s block. They cannot produce content during those hours.
Unavailability
Unlike AI writers, human writers are not available 24/7 to produce content anytime you need.
Higher cost
Creative content writers and professional wordsmiths take high fees. They charge more to develop purposeful and persuasive content.
Limited production capacity
Wordsmiths have limited capacity. They tire after a certain period.
AI Writers and Content Writers Are Now Complementary to Each Other
The future of human content creation does not appear to be at stake. It is going to be a collaborative approach and effort to overcome the limitations of both. The possibility of working together to create the best possible content is more. Both human content writers and AI will write content together to make content purposeful and audience-centric. The collaborative approach will help us bridge the gap between generating user-friendly content and search-engine-friendly content. Human writers will be able to create perfect user-friendly as well as search engine-friendly content to serve search engine purposes and meet target audience choices. The success of content writing will come from there.
Therefore, human content creators need not worry about losing their jobs. Their livelihood is not a threat after the introduction of AI; rather, it will help them make their tasks successful and purposeful.
